LUXWATCH

Selling a high-value product online is a trust problem before it is a technology problem. The storefront has to carry the same weight as the product, load quickly on a phone, and give a buyer enough detail to commit to a significant purchase without handling the item first.

We started with how the business actually sells — what a buyer asks before they commit, where they hesitate, and what the team needed to be able to change themselves after launch. The build followed from that.

• A bilingual storefront — English and Arabic — with the language choice carried across the whole catalogue.
• Cash on delivery at checkout, and free shipping applied automatically above a set order value.
• A catalogue browsable by brand, collection and new arrivals, with wishlist and bag.
• Order tracking, returns and FAQ handled inside the store rather than in a private message thread.
• A journal alongside the shop, so the brand has somewhere to publish that isn't a product page.
• A catalogue the team can manage without a developer.